Copywriting Watch Blog

Career Intensity on Fire

David Lorenzo is offering free advanced reading copies of his book, Career Intensity. They're going fast.

We'll be offering copies to hose who register for our Iowa Business Blog Workshop (only 15 copies/seats left), but Dave is also offering free copies from his site.

I've had the privilege of reading the book, and have shared Dave's insight with others. Some of my favorites:

• Chapter 1 - Three Lies of Career Limitation. Learn how to blow the roof of your career ceiling. See page 24
• Chapter 2 - "Act As if.." has been a mantra of mine for a long time. As an employee, a manager, and a developer of communities. See page 37.
• Chapter 3 - Plan for Contingencies - Now I know what the "C" is in Plan C.
• Did you folks know I used to drive a cab? Yep (Loved it!). The story on Page 86 was how I operated. Wait until you read that story!
• Chapter 6 - Mastering the Random Encounter. Nobody will ever be a stranger again.
• Chapter 8 - Generate Buzz. The author practices what he teaches.

A cross section of the Zig Ziglar's love for life and Tom Peter's lust for life.

Seth Godin got it right on the cover when he said, "The first chapter of this book might just be the most important thing your read this year."

If you're not coming to the workshop - better get your copy. It won't be on the shelves until May.

Technorati Tags: Career Intensity, David Lorenzo, Seth Godin, Blog Workshop, Workplace, Entreprenuership

What's Your Best Management Idea?

Lisa Haneberg is offering some great prizes for the Best Management Ideas Contest. Deadline is Midnight tonight (PST). Among the prizes is StyleWriter, which is a great writing/editing tool that I use often.

I look forward to hearing some great management hacks, so make sure you send yours to Lisa today. Here's mine:

I get hungry several times throughout the day. This is what I hunger for:

• People
• Reading
• Bread

When I take a break from writing, researching or crunching numbers - I do it at Panera Bread. Here's why it's my best management tool.

I bring a business book (nothing with sales or marketing in the title), go to Panera, read while holding the book upright so everyone can read the title and I can read their smile as they walk by.

I have a business card turned upside down with the image here facing up.

In 30 minutes, I've usually made a new contact, said howdy to familiar faces, got my fill of food for both my brain and tummy - then back to work.

My first break is at 6 AM, so this happens several times in a day that ends at 9 PM or later.. It's the most balanced and productive thing I do each day. I manage my time, my contacts, and my balance with one shot (of espresso).