I've been suggesting to business leaders in Iowa that one way to keep young talent close to home is to start blogging - externally, internally or both.
Don't just listen to me. Here are three other voices:
- Robert Scoble talks about how Microsoft's blogging efforts attract thousands of resumes.
- Jeffrey Treem says develop an employee blog policy and communicate that policy. I agree. Don't wait. If 7% of Internet users (1-year old pdf file) have engaged in blogging - how many of your employees blog? (do the math).
- Jeremiah Owyang understands that "They are graduating soon - They will change the Workforce."
These young people are not only your future workforce - they are your future customer base.
So what's an Iowa company to do? Follow Jeffrey's advice. Ponder Jeremiah's wisdom. Envision what Robert discusses. Be creative in implementation of your blogging policies and practices and attract the talent you've spent years cultivating.
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