Why I'm an IABC Member

I watched the IABC/Iowa calendar for a few months before joining last fall. I didn't want to get into a networking group - they're a dime-a-dozen and often worth as much.

I wanted to become involved with a group of people whose knowledge and practice would help make me a better business person. That's what kind of people I've found at IABC. Additionally, the IABC site and new IABC Commons blogs are great resources.

What intrigued me most about this group is their Professional Development luncheons (peek at past events). Great content, great leadership, great presentations.

This month's event is no exception, as Todd McDonald of ATW Training & Consulting is presenting a full day of business lessons.

Here's more info about IABC/Iowa member benefits and this months' event. What's the best group or association you're involved with? AdPros? PRSA?

Technorati Tags: IABC, Iowa, Networking, Professional Development

Comments

[Michael Wagner]

Professional associations continue to struggle to gain and keep membership; or so it seems to me. From a brand ownership viewpoint they lack relevance. Why?

I think your post hits it on the head. Rather than be about throwing business cards at one another, or even lobbying the legislatures (and I grand the value of the function) they ought to be guides helping members form community and develop.

In times of marketplace chaos and uncertainty, professional associations ought to do just what IABC is doing for you; helpe me be a better business person with other like-minded souls.

IABC is fortunate to have you as a member!