Pinko Marketing: A Warning

When I first heard the term "Pinko Marketing," I paused...and kept moving on. This morning, with a helpful reminder from Robert Scoble's post, I read backwards and forwards the mission of Pinko Marketing: Commons Based UnMarketing. Tara Hunt (aka Miss Rogue) is waving the right kind of flag - and it's a warning signal.

To my marketing and PR friends and copywriting colleagues, fellow business communicators and wanna-be salespeople: If you plan on being in business the rest of this decade: Read the ongoing draft of the Pinko Marketing Manifesto before you write your next word or launch your next product.

WARNING: Don't make the mistake I almost made and skip over it. Read it. Subscribe to the feed. Take a journey.

Content may be King, but Community (or the commons) is the kingdom it serves. (Design is Queen)

One more thought: Before we start a lynch mob on the name of this project, let's work together to change it - if that's what is necessary. It's a community project, after all.

Technorati Tags: Pinko Marketing, Advertising, Sales, Copywriting, PR, Community,

Comments

[Tara 'Miss Rogue' Hunt]

Hey Mike,

You rock. Thanks for this. Yes...it is a community project. I do think Pinko as a name is compelling. I've been talking about these ideas for quite sometime now and until I named it something a wee bit controversial, I didn't get much leverage.

Yes...I'm totally getting flamed. Yikes. So, I do want to divorce the political history from the marketing theory. I think of Christopher Locke's Gonzo Marketing (deriving from Hunter S. Thompson's controversial stuff). He successfully partioned it and didn't mention Hunter S. Thompson in any of his references.

I hope you'll contribute to the wiki and I invite you to email me so we can collaborate on how to start to really separate out the theory from the history.

Thanks!

Tara

[Mike Sansone]

Hi Tara,

I've been thinking about "Pinko" all day. Consider me subscribed to the theory and the feed.

The title certainly grabs some attention - but sometimes that's what it takes. I know this, no one should call you the enemy just because you're telling the truth.

Thanks for the invite, we'll be in touch.

Stay courageous and contagious.

[Michael Wagner]

Mike, you are right about the name. Let's lobby to change it. I wonder why Tara uses such a morally reprehensible point of comparison. The hammer and the sickle means more than merely pinko from my perspective. A Nazi swastika would also grab attention.

Here is my suggestion; Improv Marketing. Markets are like improv teams. There is no star and supporting cast. The principle that drives improv markets forward is "yes...and" (just like it is in all improv). Everyone contributes. Everyone wins. Everyone takes a bow.

I actually had this idea rumbing around earlier this week after reading a blog posting on video blogging at the TrueTalk blog.

[Mike Sansone]

Tara is proving sound leadership and humility with her most recent post,Okay...okay...I give."

Mike, I know the conversation and community would find your insights valuable. Maybe scoot over to Tara's site with your new and supportive idea.

[Michael Wagner]

Did already; I really appreciate her stepping up. This is what I love about blogging and emerging networked world.

I need to talk myself clear, that's how I am. And others are like that. With blogging I can think outloud, get reaction and gain clarity. So, for me at least, that is one big reason why I blog.

Maybe the same is true for Tara.

[Tara 'Miss Rogue' Hunt]

@Michael

That is absolutely why I blog...oh...and for the release (I call it brain dump) ;)