My Favorite Company is...

They are my quick, casual, everyday oasis. When I walk into my Panera Bread, I know how Norm felt when he walked into Cheers.

Working from a home office, I often say that I have four satellite offices in the Des Moines area, with a fifith one opening soon at Jordan Creek - each branded Panera.

You can read about how the love affair started last year. Their actions made me a loyal enthusiast and a customer evangelist. I'm not alone. There are a community of Panera fans in this area - and we've become friends.

Tonight, after a long day in which I'd only been in once twice- both times with to-go orders - they showed how much they cared. They gave me a coffee cake - on the house. Not a slice. A whole cake.

"Treating a great customer like royalty," they said.  WOW! They missed me.

Technorati Tags: Panera Bread, Customer Evangelist

Comments

[Joann Schissel]

Hi Mike,
I was laid off from my job in mid-March so now I'm job hunting. Do you have suggestions about where the best place to go to blogg about jobs? I'm a graphic designer with skills in print (catalogs, etc) and web (ebusiness).
thanks
Joann S.

[Carrie T]

I know this is an old post but I have been doing some research on customer service so I can find ways to do it better. That is really neat that you could find a place that treats you so well and seems to really care about their customers. I just started reading a customer service book that talks a lot about creating loyal customers. If only every place we went had the same ideas...