Working from a home office, I often say that I have four satellite offices in the Des Moines area, with a fifith one opening soon at Jordan Creek - each branded Panera.
You can read about how the love affair started last year. Their actions made me a loyal enthusiast and a customer evangelist. I'm not alone. There are a community of Panera fans in this area - and we've become friends.
Tonight, after a long day in which I'd only been in
once twice- both times with to-go orders - they showed how much they cared. They gave me a coffee cake - on the house. Not a slice. A whole cake.
"Treating a great customer like royalty," they said. WOW! They missed me.