Interesting referral to this blog from a Google search for Gitomer Red Bits, where Copywriting Watch is listed at # 2 and # 3, right behind a .pdf file from Jeffrey Gitomer's site. I recently posted about Mr. Gitomer's Amazon Blog.
I wondered what a search would bring up for "gitomer blog" - here's what I found:
Okay, Gitomer's Amazon blog (which hasn't been updated since January 31st and doesn't offer a feed) shows up at the top...but look at all the blogs below. And I don't think I should be that high on this search. Blogging improves your find-ability.
So here's 2.5 reasons that Gitomer should blog:
1.0 If your audience is searching for you, will they find you?
2.0 Remember Principle #4: It's all about value, It's all about relationships, it's not all about price.
2.5 Two good sales blogs you'll want to read and subscribe to are Landing the Deal and Top Lead Generators, both by Dan Tudor.
Earlier this month, John Jantsch at Duct Tape Marketing shared a few of his favorite sales blogs.