Blogging as a Communication Tool

The Dallas chapter of the International Association of Business Communicators (IABC) released a poll that found that businesses are becoming aware of blogging as a well-known communications tool but is not yet mainstream.

"Blogging is a new platform for companies and individuals to communicate on key issues, trends, corporate strategies and more. It's also becoming controversial, since anybody can create a blog in minutes. There's always a risk of negative views posted in contrast to the blog's original purpose. While the risks have companies and communicators developing strong policies and parameters around blogging, there are several ways to leverage this new communication vehicle." - Carrie Mamantov, Dallas/IABC's technology director.

It's good to see that businesses are beginning to see businesses embracing blogging as a communications tool, and we all know that listening is the most important part of communication. I wonder if companies are using the power of searches, feeds, and tags as a way to know what's being said.

Does the Village Knit Wit know of the glowing review on Iowa Chicks Knitting? Did Panera send a thank you to Ryan for his positive rambling? Did they even know?

Whether a business considers blogging a fad or not, they would be wise to embrace it as a communication tool, engage in the conversations, and begin addressing what they hear learn - good or bad.