Ready for Takeoff

Five years ago, I took down my shingle as a "conversation motivator" and stopped working with online communities. I witnessed many communities grow under my watch, including Real Fans Team Clubs, a fewAmerica Online communities, and various other "talk spots" in cyberspace.

The exciting challenge was finding ways to integrate content, community, and commerce. But the internet industry was in a slide and I got off the ride. Since then, I've remained focused on community, though more so offline than online.

Three months ago, I dusted off the shingle by starting my own business, Copywriting Solutions. I've been watching the growth of blogs as a communication tool, and see them as an opportunity for integrating content and community in a new and dynamic way with business blogs.

Yesterday, my site relaunched with a new design, courtesy of the gang at DWebware. Also deserving of my gratitude is Iowa Business 101. When it comes to business blogging, Christian "gets it", a man driven to forward thinking.

How does all this tie in to copywriting? The biggest problem I see in most copy is that it's not conversational. Oh sure, the copy is often directed to the consumer - lots of use of "you" in the text, but after the message is delivered - where does the next step lead? Is there a next step? Why not continue the conversations?

Continuing conversations with conversational copywriting. That's the copywriting solution.